AOA eCommerce Solution

Challenge:

The American Optometric Association (AOA) represents 39,000 doctors of optometry, optometry students and technicians. Their online Marketplace (i.e., eCommerce) needed functional and cosmetic  for an enhanced user experience. The eCommerce solution provided by AOA’s existing AMS was out-of-date in terms of technology and performance, and was feeling antiquated and slow compared to new eCommerce sites. This resulted in users avoiding AOA’s eCommerce site due to the frustrating experience of trying to make a purchase, ultimately leading to a loss of potential income for AOA.

Solution:

As part of a commitment to providing best match to business requirements, we developed an intuitive solution with a straightforward process for users to explore, find and purchase products efficiently in their Marketplace. The application is fully integrated with their Association Management Software.

  • ShuffleLabs developed a modern, uncluttered, intuitive eCommerce site that fulfills all of AOA’s needs while at the same time delivered a familiar and easy-to-use shopping experience.
  • The new eCommerce site uses the latest technologies to create a positive, fluid user experience. Features such as ranked search results, mouse-over descriptions, and zooming in on images are now included.
  • Response times for all functions within the new eCommerce site are greatly improved and are now on par with sites such as amazon.com, target.com, bestuy.com, etc.
  • The new site works on all of the latest web browsers as well as all mobile devices.

Results:

  • ShuffleLabs developed an eCommerce site for AOA that is at once familiar and comfortable for users while at the same time being robust enough to handle all of AOA’s needs.
  • Users can now search for and purchase products with ease from any connected device.
  • Visits to and sales on AOA’s eCommerce site have increased.

Technology Stack:

  • .NET, SQL Server
  • HTML5
  • Personify
  • ACTEC Pocket Tax Tables Case Study - ACTEC Pocket Tax Tables, a pocket-sized dictionary, brought the tax rates and rules in a single package that one can easily refer to, anytime and anywhere. In general, the taxes have to be simplified and this app provides the genius
  • The Effective Application Development Organization Insights - Too many organizations, perhaps most, struggle with the delivery of applications that provide a true fit-to-business, while at the same time presenting a ready-state for efficient maintenance by IT staff.
  • ACTEC Wealth Advisor App Case Study - The American College of Trust and Estate Counsel (ACTEC) is a national organization of approximately 2,600 lawyers and legal professors elected to membership by demonstrating the highest level of integrity , commitment