ATA’s Learning Tools Integration

Case Study

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American Trucking Associations is the largest national trade association for the trucking industry. Through a federation of 50 affiliated state trucking associations and industry-related conferences and councils, ATA is the voice of the industry America depends on most to move our nation’s freight.


COVID-19 has made a significant impact on enterprises all across the globe and associations are no exception. With in-person conferences canceled indefinitely, the webinar has become the primary source of member meeting engagement for the American Trucking Associations, like so many others. Due to the lack of integration between their AMS and the webinar platform Webex, the Continuing Education Team had to add the registrants manually to Webex when a new registrant enrolls in a webinar. This added significant manual labor to ATA’s business team.


Using the ShuffleExchange Integration platform, the ShuffleLabs team developed a solution in under three weeks from start to go-live. The registrants register to the webinar through an AMS-based portal. The ShuffleExchange workflow-based integration instantly adds the registrant information to the Webex webinar.


A seamless integration cut down the manual labor by 100% and significantly improved process efficiencies, as well as, freeing up staff time to focus on other critical tasks.